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Dale Peterson

President and COO

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Dale Peterson is a results-oriented senior executive with years of experience and proven ability to create competitive value, identify and drive change, capitalize on business opportunities, and devise and implement solutions for business, sales, and marketing challenges. Dale is a seasoned veteran of the auto finance and financial services industries.

Prior to co-founding, he served as senior vice president for marketing at AmeriCredit Financial Services, Inc. in Fort Worth, TX. Previously, Dale was corporate vice president for marketing and sales at Clarke American Checks, Inc., (Now Harland-Clarke) in San Antonio, TX, where he led the corporation's sales and marketing processes. Dale's career began at Moore Corporation, now RR Donnelley & Sons, in Lake Forest, IL, an international leader in the management and distribution of print and digital information. He advanced his career through various sales and sales management positions to numerous corporate marketing responsibilities of increasing authority.

Dale earned a Bachelor of Science degree in marketing from Ball State University in Muncie, IN, and a Masters in Business Administration from the Kellogg Graduate School of Management at Northwestern University in Evanston, IL. USMC Veteran.

For more information or assistance in contacting a Subject Matter Expert, contact:

Dale Peterson
214-540-3352 (Office)

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