® Forecasts Moderate Growth as Direct-To-Consumer Lending Recovers, an online auto loan finance company, is seeing moderate year over year growth in direct-to-customer auto lending., an online direct-to-customer auto finance company, has seen moderate growth in the first half of 2011 and is forecasting continued moderate growth through the remainder of the year. Although a strong increase in application volume was seen, approval rates throughout the credit spectrum increased slightly with the majority of the gains in the upper middle market through prime category. Below prime approvals showed minor increases. Auto finance applications for the purchase of new and used autos as well as auto refinance loans continue to grow. Many consumers who held on to their vehicles in 2009 and 2010, through the roughest part of the recession, are now beginning to reenter the market. "Dealership financing options continue to push the consumer to seek out and identify alternative financing. Getting an auto loan or an auto refinance loan has been a bit easier in the past 6 months. Consumers continue to expand their search options by using the Internet at an ever increasing rate. They are finding alternative lending solutions online," said Greg Thibodeau, CEO at "As we continue to monitor internet based activity, the strength of demand from direct-to-consumer financing customers continues to be very strong, even in an environment where lenders have pulled back. We continue to see the overly cautious parameters some banks and finance companies are using to evaluate auto loan applicants. We are now seeing finance companies begin to expand and capture market share in this direct-to-consumer market. Although uncertainty remains with the current economy, we have seen a loosening up of the restrictive credit criteria set during the recession. The auto finance industry is emerging stronger and more prepared to meet the changing needs of the auto loan customer.'s overall long term outlook for our industry remains positive." About is a registered trademark of and a division of Horizon Digital Finance, L.L.C. which began operation in 2003. The company is a privately held, direct-to-consumer, internet-based financing marketplace that helps consumers take control of the research, finance and buy processes for New and Used Auto Loans, Refinance Auto Loans, Private Party Auto Loans and Lease Buyout Auto Loans. Offering a wide range of products and services to simplify the search for information and funding alternatives, consumers are provided with a secure, confidential place to obtain up to four loan offers. facilitates the matching of lenders based upon customer needs via a patented proprietary analysis and evaluation process called Preferred Placement®.

Editor Note: Formal and legal name of the company is; all appearances of this name should lead with a lower-case 'm'

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