® Has Been Issued U. S. Patent No. 7,630,933 from the U. S. Patent Office® Has Been Issued U. S. Patent No. 7,630,933 from the U. S. Patent Office for its Preferred Placement® Marketplace Lending Technology, an online auto finance company, has been awarded its first patent from the US Patent and Trademark Office of the Department of Commerce for its online lending marketplace technology known as Preferred Placement®. Preferred Placement is the technology that allows consumers to complete one simple loan application form for virtually any loan product such as a new or used auto purchase, refinancing of an existing auto loan, boat or mortgage loan resulting in online, real time multiple loan offers from participating finance companies, banks and credit unions. This is the first patent of several patent applications submitted. The technology, through sophisticated scoring algorithms, matches customers with lenders based on statistical probability modeling for approval and funding. The result is a higher approval rate that translates into a higher percentage of funded loans. Our lending partners have consistently seen approval rates and funded loans edge higher over time as Preferred Placement® technology models consumer data for enhanced lender performance. "We are absolutely delighted to receive our first of several patents for what we know to be a superior lending technology" said Dale L. Peterson, President of "As challenging markets lead the way for innovation, we believed from the start that we needed to protect our intellectual property and unique ideas and that patenting this technology would be a key to our future success." The intellectual property law firm of McDonnell Boehnen Hulbert & Berghoff, LLP ("MBHB") headquartered in Chicago Illinois, managed the Preferred Placement® patent application process for "We are very pleased in the work that MBHB provided to us as we demonstrated our unique methodology to matching consumers and lenders. We look forward to working with them for years to come as we continue our journey to be the best online provider of financing on the web", said Peterson. About is a registered trademark of and a division of Horizon Digital Finance, L.L.C. which began operation in 2003. The company is a privately held, online auto finance company with a marketplace lending platform that includes direct-to-consumer and indirect-to-direct, internet-based financing that helps consumers take control of the research, financing and purchase processes for New and Used Auto Loans, auto refinance loan, Private Party Auto Loans and Lease Buyout Auto Loans. Offering a wide range of products and services to simplify the search for information and funding alternatives, consumers are provided with a secure, confidential place to obtain up to four loan offers. facilitates the matching of lenders based upon customer needs via U. S. Patent No. 7,630,933 a proprietary analysis and evaluation process called Preferred Placement®.

Editor Note: Formal and legal name of the company is; all appearances of this name should lead with a lower-case 'm'

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