® Issued 3rd U. S. Patent for Lending Platform®, an online auto loan finance company continues to expand its lending capabilities and has been awarded its third patent, No. 8,095,458, for its lending technology known as Preferred Placement®, an online auto finance company, has been awarded its third patent from the US Patent and Trademark Office of the Department of Commerce for its online lending marketplace technology known as Preferred Placement®;. Preferred Placement is the technology that allows consumers to complete one simple application form for virtually any loan product such as a new or used auto purchase, auto refinance, boat or mortgage loan resulting in online, real-time multiple loan offers from participating finance companies, banks and credit unions. This is the third patent of several patent applications submitted. The technology, through sophisticated scoring algorithms, matches customers with lenders based on statistical probability modeling. "The goal is to ultimately help consumers buy and finance cars through superior process and partnerships", said Greg Thibodeau, CEO of "The results are higher approval rates that translate into a higher percentage of sold vehicles and funded loans. Our lending partners have and our dealer partners will also soon see consistently higher approval rates. Funded loans will edge higher over time as Preferred Placement® technology models consumer data for enhanced lender performance. Consumers using overwhelmingly prefer the experience, as satisfaction rates are very high; some of which can be attested to by their 32k followers and 7.8k fans." Thibodeau went on to say, "We are truly delighted to receive our third patent. This is confirmation that what we have and continue to develop, is truly unique, strengthening our technology and enhancing our value proposition". Our patent development has taken years to accomplish but knowing that we have achieved this third, key milestone, is in its self, very gratifying. We have a number of other unique concepts related to online lending in the pipeline so our patent process will be ongoing." has historically operated in the smaller direct lending segment of the auto finance market. Moving forward, the company will also focus on the larger indirect lending space working with dealer partners through there recent integration with DealerTrack. As with all of the patents awarded to, the intellectual property law firm of McDonnell Boehnen Hulbert & Berghoff, LLP ("MBHB") headquartered in Chicago, Illinois, has managed the Preferred Placement®; patent application process for About is a registered trademark of and a division of Horizon Digital Finance, L.L.C. which began operation in 2003. The company is a privately held, online auto finance company with a marketplace lending platform that includes direct-to-consumer and direct-to-indirect, internet-based financing that helps consumers take control of the research, financing and purchase processes for new and used auto loan, auto refinance loans, Private Party Auto Loans and Lease Buyout Auto Loans. Offering a wide range of products and services to simplify the search for information and funding alternatives, consumers are provided with a secure, confidential place to obtain up to four loan offers. facilitates the matching of lenders based upon customer needs via a patented proprietary analysis and evaluation process called Preferred Placement®.

Editor Note: Formal and legal name of the company is; all appearances of this name should lead with a lower-case 'm'

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