® Launches Interest Rate Widget to Answer the Most Asked FAQ, an online auto loan finance company, launched an interest rate widget to answer one of the most frequently asked questions, If I apply, what kind of rate will I receive?, an online direct-to-customer auto finance company, launched their newest consumer tool last week called an Interest Rate Estimator. "We took a look at our most frequently asked questions and customers were asking: When I apply, what interest rate or APR might I be approved for? Interest rate or APR is at the top of the list," said Heather Dietel, VP of Business Development. Heather went on to say that, " has always championed total lending transparency. Customers want to know what the interest rate range is for their credit situation before they apply for an auto loan; the Interest Rate Estimator does exactly that." spent months talking with customers and focus group testing processes and design to come up with this revolutionary interest rate widget helping consumers set expectations when applying for an auto loan and what interest rate they may be approved for. The consumer can simply enter the type of auto loan they are interested in along with their zip code and credit score and click "Calculate". The interest rate widget will populate and display a distribution curve with the current interest rates being offered by's lenders for any standard credit profile. This tool will give our consumers the answers they've been looking for in seconds. The tool can also be shared, emailed, tweeted, and "facebooked" in an easy fashion. Heather went on to say, "We have always believed in the approach to bring transparency to the consumer in automotive lending so anyone can apply with confidence." About is a registered trademark of and a division of Horizon Digital Finance, L.L.C. which began operation in 2003. The company is a privately held, direct-to-consumer, internet-based financing marketplace that helps consumers take control of the research, finance and buy processes for New and Used Auto Loans, Refinance Auto Loans, Private Party Auto Loans and Lease Buyout Auto Loans. Offering a wide range of products and services to simplify the search for information and funding alternatives, consumers are provided with a secure, confidential place to obtain up to four loan offers. facilitates the matching of lenders based upon customer needs via a patented proprietary analysis and evaluation process called Preferred Placement®.

Editor Note: Formal and legal name of the company is; all appearances of this name should lead with a lower-case 'm'

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