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Publish Date - May 21, 2021

Author: Rae Steinbach

Categories:   Tips & Insights For Car Buying    Buying & Selling Cars    Useful Automotive Information   

Why AR/VR Is Becoming the Future Of the Automotive Industry

Choosing a new car can be incredibly overwhelming. That’s why a lot of potential buyers put off the process for a long time. It’s likely that by the time someone buys a new car that they’ve been thinking about pulling the trigger for months. Thanks to new technological tools like AR and VR, everything about buying a car is about to be changed, and for the better.

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Choosing a new car can be incredibly overwhelming. That’s why a lot of potential buyers put off the process for a long time. It’s likely that by the time someone buys a new car that they’ve been thinking about pulling the trigger for months. Thanks to new technological tools like AR and VR, everything about buying a car is about to be changed, and for the better.

A major digital transformation in the auto industry is impacting everything from manufacturing to marketing. The way that customers buy a car today would have been unrecognizable even a decade ago. From better options to find an auto loan to brand new VR technologies that make car buying easier, there has never been a better time to shop for a car. Here are a few ways these technologies like AR and VR are the new future of the automotive industry.

How VR and AR Changing the Auto Industry For the Better

Want to get a peek into the future of the automotive industry? New VR and AR solutions are the best place to look.

Better Parts thanks to AR/VR

OEMs are making better parts thanks to a better eye on the manufacturing process. This increase in visibility to the mechanical or automated steps of the parts-making process are all thanks to VR and AR.

These tools allow manufacturers to watch parts getting produced in real-time unlike ever before. Similarly, room for improvement is easier to identify thanks to simulated manufacturing in VR spaces that can show where parts might be able to get even more effective or powerful.

Virtual Showrooms Give Customers More Power

Ever want to see a car at your local dealer’s showroom but not have time for the trip? Virtual showrooms are proving to be a huge help. The Ford virtual showroom is a great example.

This tool helps to make it easier for customers to see a car and what it has to offer without making a trip. Not to mention, VR experiences that put you into the car virtually and easy-to-manage filter categories help you find the perfect car from home before making a trip to the dealer.

Taking a Test Drive...In AR/VR?

One of the more recent updates to the ways VR is changing the auto industry is virtual test drives. Here’s how it works. Companies that manufacture cars can create AR experiences that let users from home get the experience of driving a new car. A great example is the new Toyota Vios virtual test drive experience. From your computer, you can get to know this new car better than just looking up pictures and information.

Local car dealers can also record themselves with a head-mounted camera to simulate the test driving experience. It’s proving to be a really beneficial way to give customers a better look at a car before they even come in to buy.

A Promising Future for Autos and VR

There’s no limit to what the automotive industry could innovate thanks to AR and VR. Great VR solutions can make everyone’s car-making and car-buying experiences better. Even in 5 years, we could see new possibilities we can’t picture today. That’s a bright future if you ask us.