John South

header image
list of authors
content article author image for John South   
link for John South linkedin page

John South co-founded Horizon Digital Finance (HDF) in 2003 as one of the industry's first FinTech companies. HDF empowers consumers by helping them arrange for financing in advance of shopping for a vehicle. The primary website is which has been in operation for over 15 years. It’s the Nation's longest operating marketplace for direct-to-consumer auto finance. South has over 30 years of experience in marketing technology and related fields. He currently serves as a board member for a series of early stage companies