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John South

John South co-founded Horizon Digital Finance (HDF) in 2003 as one of the industry's first FinTech companies. HDF empowers consumers by helping them arrange for financing in advance of shopping for a vehicle. The primary website is myAutoloan.com which has been in operation for over 15 years. It’s the Nation's longest operating marketplace for direct-to-consumer auto finance. South has over 30 years of experience in marketing technology and related fields. He currently serves as a board member for a series of early stage companies


10 Telltale Signs It's Time to Buy a New Car
4 Key Ideas for Getting an Auto Loan
Q&A - Buying a Used Car from a Private Seller